
Is Sweet Baby Ray’s still in business?
Jan 13, 2020 · Who is the owner of Sweet Baby Rays? Dave Raymond. Click to see full answer. Also know, who created Sweet Baby Rays? Sweet Baby Ray’s barbecue sauce was developed in …
Who is Sweet Baby Ray’s catering?
It all began back in 1985. when a local Chicago boy named Chef Larry perfected his family’s recipe for a sweet and tangy BBQ sauce and entered it into the country’s largest rib cook-off, …
Who is Ray Raymond of Sweet Baby Ray?
Now owner of a multi-faceted business operation, Raymond owns barbeque two restaurants, “The Home of Sweet Baby Ray” in Wood Dale run with nephew, Duce, an Elk Grove Village location. …
How much is Sweet Baby Ray’s sauce worth?
Oct 22, 2020 · Hard data on the sales numbers are hard to come by since Sweet Baby Ray’s was a private company before it sold, and its new owner, Ken’s Foods, is a private company as well. …

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Sweet Baby Ray’s got its start in a barbecue sauce competition
Larry Raymond was a young Chicago restaurateur before he was a barbecue sauce inventor. He did, however, have a family recipe for sweet and tangy barbecue sauce that he tinkered with starting around 1982, according to the Chicago Tribune.
Sweet Baby Ray’s took its name from a basketball nickname
There’s a story behind every beloved product name. Sometimes that story is manufactured, other times the name has an endearing history. In the case of Sweet Baby Ray’s, the name came before there was even an inkling of starting a barbecue sauce company, Dave Raymond told the Chicago Tribune in 1990.
There are more than 20 different Sweet Baby Ray’s flavors and sauces
The brand has come a long way since that first family recipe that the Raymond brothers entered in the barbecue rib-off. Sweet Baby Ray’s now has two lines of sauces, one for wings and one for barbecue. Many of the newer sauces appear to draw inspiration from all over the world.
Sweet Baby Ray’s gets its heat from the addition of Tabasco sauce
The original Sweet Baby Ray’s recipe is well known for its sweetness. Some on Reddit have gone so far as to say that, “It’s just sweet and that’s it, no flavor besides that.” Others on Reddit have compared it to corn syrup.
Sweet Baby Ray’s creators sold the brand in 2005
Sweet Baby Ray’s quickly grew from its early days of selling barbecue sauce locally around the Chicago area, and that attracted another company to buy the brand for $30 million in 2005. Duce Raymond, Larry’s son, told the Chicago wedding blog Chi Thee Wed in 2019, that the buyout was the result of a success that started from the bottom.
Despite all the flavors, Sweet Baby Ray’s has two main sellers
The Raymonds may have made their name and fortune in barbecue sauce, but Dave Raymond has one major piece of advice for anyone who is considering a run at doing the same: don’t. Intense competition means competing for shelf space with big brands, which involves creating new flavors despite the majority of sales coming from the basic flavors.
The founder went on to start another barbecue business under the Sweet Baby Ray’s name
While Sweet Baby Ray the person may no longer be involved with Sweet Baby Ray’s the sauce, he still can capitalize on the name recognition. As part of the terms of the sale to Ken’s Foods, Raymond kept the rights to the Sweet Baby Ray’s name, and he used it to start a catering company and a restaurant.
Duce Raymond, Executive Chef
Director of Culinary at True Cuisine Event Catering and Sweet Baby Ray’s BBQ Catering
Jared Bradley, MBA
I help investigators solve crime using the M-Vac wet-vacuum forensic DNA collection system | Forensic DNA Collection Expert | Host of All Things Crime video podcast | Small Business Owner | FBI tested | PM to learn more
Christine Liu
Innovation Editor at Harvard Business Publishing | Content Strategy, Design Thinking, Journalism | Makes fun things for HBR’s YouTube, TikTok, Clubhouse
