who owns ciroc

Image Credit: CIROC – BrandMasters


Who is the real owner of Cîroc?

Cîroc can thank Sean ‘Diddy’ Combs for its success.

Though Cîroc was founded in 2003, its popularity didn’t take off until after 2007, when Sean Combs (also known as Diddy, Puff Daddy, and P. Diddy) partnered with Cîroc’s parent company, Diageo.Jan 8, 2021

How much does P Diddy own Cîroc?

Diddy helped develop Cîroc vodka

In 2007, Diddy signed on to help develop the Cîroc brand in the US for a 50% share of the company’s profits. While Cîroc was struggling to gain a foothold in the US prior to the deal, Cîroc quickly became many rappers’ vodka of choice and a staple in hip-hop culture.Aug 12, 2021

Does Jay-Z own Cîroc?

Greenburg is the author of “3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise.” Jay-Z launched Armand de Brignac and Diddy has a deal with Diageo’s Ciroc vodka.Feb 22, 2021

Does Jay-Z own ace of spades?

Armand de Brignac — which is widely known as “Ace of Spades” due to its logo — was launched by French Champagne company, Cattier, in 2006, then purchased by a company led by Jay-Z in 2014. A press release touted the brand as a “worldwide success” that sold over 500,000 bottles in 2019.Feb 22, 2021

Does Diddy own 100% of Cîroc?

NO!!! That’s right Diddy is not the owner of CIROC ! I was shocked when i found this out too, Diddy has a beefed up endorsement deal between him and the OWNERS of the drink. They have a 50/50 split of the profits from CIROC.Jun 22, 2017

What rapper owns Dusse?

mogul Jay-Z
The rapper-mogul Jay-Z, who owns part of D’Ussé cognac and Armand de Brignac Champagne, has announced an auction for some rare liquid, just days after signing an LVMH deal for Armand de Brignac Champagne.

Does Diddy still own Cîroc?

Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean “Puff Daddy” Combs in an “equal-share venture” with profits from the brand being split between Combs and Diageo.

Cîroc Snap Frost Vodka
Type Vodka and flavored vodka
Website ciroc.com

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How many liquors does Jay-Z own?

Jay-Z is Now a Billionaire, Thanks in Part to His Stake in 2 Booze Brands (Do You Know What They Are?) Jay-Z has been super successful with his music career, as you know.Jun 4, 2019
Image Credit: Ciroc Vodka 1.75L – Liquor Barn

Where is Robicquet vodka made?

Robicquet’s family has been making wine and spirits in France for centuries, and though Cîroc vodka has become popular among modern American drinkers, the French brand proudly celebrates its roots.

Is Robicquet a wine pro?

Robicquet is not only the founder and master distiller of Cîroc, he is also a wine pro. He has a degree in enology — the study and science of wine and winemaking — as well as a master’s degree in wine industry law, economics, and management. In founding his vodka brand, he combined his winemaking and distilling skills, as Cîroc uniquely starts its life as wine before being distilled into vodka.

What is Drake’s favorite drink?

Drake also counts Cîroc as one of his favorite beverages, reportedly pre-gaming his concerts with the vodka, and rapper French Montana even named Cîroc’s French Vanilla flavor after himself.

Image Credit: Is Lori Harvey (Steve Harvey's Daughter) Pregnant For …

Who is the richest rapper of 2018?

Forbes has revealed the wealthiest hip-hop acts of 2018. Jay-Z has this year overtaken P. Diddy to top the list, upping his net worth from $810 million (£589 million) to $900 million (£654 million) over the past year; it’s the first time he’s placed as number one since Forbes started the list back in 2011.

How much is P Diddy worth?

There’s no doubt that he will remain as one of the richest rappers in the world. P Diddy’s net worth is estimated to be roughly $855 million as of 2020.

What is Grey Goose made of?

Grey Goose is made from wheat, and as a result has a slightly sweeter taste, and has a lean texture. If you take a moment and really smell it, it also smells a little like wedding cake. Ciroc is distilled from grapes, and as a result it smells and feels different than grain.

Image Credit: Sean "Diddy" Combs And The Makers Of CÎROC Ultra Premium …

Will Diddy be Hip Hop’s second billionaire? Checkout his entrepreneur profile to find out

As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.

While you are here check out our list of Black Billionaires

Diddy was ranked number 3 on Forbes.com’s 2007 list of Hip-Hop Cash Kings, with an annual income of $28 million.

What brand of champagne does Jay Z own?

The rapper, who doubles as an entrepreneur purchased the premium champagne brand, Armand de Brignac (“Ace of Spades”) from Sovereign Brands back in 2014 for the sole reason of it being his favourite champagne.

Image Credit: Who Owns Your Favorite Liquor Brands? – Eater

What is Drake’s whiskey called?

In 2016, the Drake teamed up with spirit mogul Brent Hocking to launch a fancy, luxury whiskey called Virginia Black Decadent American Whiskey. The whiskey was targeted to exploit the bourbon market with an easy to drink 80-proof booze.

Who is the singer of Maroon 5?

Maroon 5’s Adam Levine and former Van Halen vocalist Sammy Hagar had played around with the idea of mixing tequila and mescal back in 2015. The result of that hybrid was tasty enough to inspire “the world’s first mezquila,” as Levine and Hagar describe their $45-a-bottle Santos Mezquila.


Cîroc is a brand of alcoholic beverages produced in France since 2003 and distributed by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy. Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean “Puff Daddy” Combsin an “equal-share venture” with profi…


The name “Cîroc” is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where Mauzac grapes are grown (the ‘î’ in the Cîroc logo is the i-circumflex letter used in the French language.)

Vodka production process

Cîroc’s vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) concentration – about 96% (roughly the practical limit of ordinary distillation practices due to the ethanol and water becoming an azeotrope mixture) and is not aged or flavored before being diluted with water to 40% ABV (80 U.S. proof) for bottling, and thus fulfills the criteria for labelin…

Flavored products containing vodka

Since 2010, the Cîroc brand has included a family of flavored drinks containing vodka. In the United States, these flavored beverages are bottled at 70 U.S. proof (35% ABV) – a lower ABV level than (unflavored) vodka, although much higher than that of a typical mixed drink. In the United States, the labels of these products say “made with vodka” rather than simply “vodka”, although they are referred to as vodkas on the company website.


Cîroc VS Brandy, bottled at 80 U.S. proof (40% ABV), was added to the brand family in June 2018. It is a blend of aged French brandies, some of which is distilled in copper pot stills and aged in French oak. A review in The Spirits Business said its taste profile has “‘rich’ notes of fresh fruit, vanilla and a hint of French oak”. In brandy production, “VS” is an abbreviation for “very special” and typically refers to a blend in which the youngest brandy has been aged for at least two year…


Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production. Having worked for French cognac-maker Hennessy for ten years, he was approached by the British-based Diageo– which owns a 34% stake in Hennessy – to produce a vodka made from grapes a…

Marketing campaign history

When the brand was launched in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage in the U.S. market. It was introduced to nightclubs and venues throughout the United States and marketed especially in cities such as Atlanta and Miami.
In 2007, Sean “Puff Daddy” Combsbecame a brand ambassador for the vodka brand, which had b…

Lack of sponsorship disclosure

The brand’s marketing on social media has come under criticism for a lack of adequate disclosure of paid promotional activities. In 2017, the U.S. Federal Trade Commission (FTC) sent a letter to Puff Daddy and 45 other celebrities to remind them of legal requirements to properly disclose their paid sponsorships, and in early 2018 the Truth in Advertisingwatchdog organization (abbreviated TINA) sent a letter of complaint to DJ Khaled and Diageo expressing concerns abo…

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