who owns body armor

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Image Credit: Under Armour ups its pace in China | South China Morning Post

Is body armor publicly traded?

Nov 01, 2021 · Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date. The beverage giant bought a 15% …

Does Coke own body armor?

Nov 01, 2021 · Who owns BodyArmor? In 2018, The Coca Cola Company acquired a minority (30%) stake in the company and made plans to position BodyArmor as a premium offering over Powerade. Except Coca-Cola, there are other big shareholders as well, for example, in March 2013, Kobe Bryant acquired a stake in the BodyArmor, and Keurig Dr Pepper also has a 12.5% …

Who manufacturers body armor?

It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the Board of Directors and becoming the third largest shareholder. Body Armor super drink provides superior nutrition, superior …

Who is the founder of body armor?

Apr 17, 2020 · Also question is, is body armor owned by Coke? Bodyarmor SuperDrink (stylized as BODYARMOR ) is an American independently owned sports drink based in Queens, New York. In the summer of 2018, The Coca – Cola Company purchased a minority stake in the company to position BodyArmor as a premium sports drink above its own Powerade brand.

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Image Credit: What You Should Look For in Body Armor – The Prepper Journal

Does Kobe still own BodyArmor?

Coca-Cola acquired Bodyarmor for $5.6 billion. Kobe Bryant was an early investor in the company. Coca-Cola announced Monday it had bought full control of sports-drink startup Bodyarmor for $5.6 billion, CNBC reports, netting the estate of late basketball legend Kobe Bryant an estimated $400 million on the sale.Nov 1, 2021

Who is BodyArmor owned by?

Coca-Cola
Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date.Nov 1, 2021

How much did Kobe Bryant make from BodyArmor?

Coca-Cola’s cash deal to buy sports drink BodyArmor has netted millions of dollars in profit for the beverage’s early investors, including basketball legend Kobe Bryant. Coke said Monday it paid $5.6 billion for the outstanding 85% stake in BodyArmor.Nov 1, 2021

Does Gatorade own BodyArmor?

Coca-Cola to fully acquire Gatorade rival BodyArmor for $5.6 bln | Reuters.Nov 1, 2021

What does the Coca-Cola company own?

The World’s Largest Nonalcoholic Beverage Company

Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest, Ayataka, and BodyArmor.

Is BodyArmor a private company?

Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink and fully-owned subsidiary of The Coca-Cola Company based in Queens, New York.

Bodyarmor SuperDrink.
Industry Beverage manufacturing
Founders Lance Collins and Mike Repole
Headquarters Queens, New York , U.S.

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What were Kobe’s last words?

Responding James’ feat, Bryant’s last public statement was a tweet which read: “Continuing to move the game forward @KingJames. Much respect my brother #33644”. Bryant also includes the hashtag “#33644,” referring to the number of points needed to beat his own record that James scored.Jan 29, 2020

What is Kobe’s estate worth?

Bryant’s net worth at the time of his death on Jan. 26, 2020 was about $600 million, according to Forbes. Bryant is survived by his wife Vanessa, who is the executor of the Bryant estate, and his daughters Natalia, Bianka and Capri. One of Bryant’s most successful investments came while he was still playing in the NBA.Jan 30, 2022

Is Coca-Cola buying BodyArmor?

In August 2018, The Coca-Cola Company purchased a minority stake in BODYARMOR, making them the second largest shareholder behind Repole. In 2021, BODYARMOR launched BODYARMOR EDGE, which combines the Superior Hydration of BODYARMOR Sports Drink with a boost of natural caffeine to give consumers an EDGE.Nov 1, 2021

Does Pepsi own BodyArmor?

Coca-Cola is taking aim at the Gatorade brand owned by its arch-rival Pepsi by buying BodyArmor. Coke, which already owns 30% of the sports drink, is spending $5.6 billion to gain total control of the brand, the Wall Street Journal reported. The deal values BodyArmor at $8 billion.Nov 1, 2021

Who owns PepsiCo?

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo’s business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

Wikipedia

Does BodyArmor have stock?

Among these is one of the most famous materials in the body armor industry: Kevlar®. Its stock symbol is NYSE: DD.Dec 6, 2021
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Image Credit: Body Armor – YouTube

Who owns Bodyarmor Superdrink?

Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink and partially-owned subsidiary of The Coca-Cola Company based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater.

Is BodyArmor a Coca Cola brand?

Later in 2018 with Coca-Cola’s minority stake taken in the company, BodyArmor became the official sports drink brand for the NCAA ‘s national championship tournaments, including the men’s and women’s basketball tournaments starting in 2019.

What is the Under Armour lawsuit?

The suit claimed that Body Armor used variations of Under Armour’s name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor’s name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour’s trademarks.

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Image Credit: Home Made Body Armor – YouTube

Is BodyArmor a sponsor of Team Penske?

As part of their deal with Blaney, BodyArmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series . In 2018, BodyArmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the “Knockout Punch” flavor.

Who owns BodyArmor?

In 2018, The Coca Cola Company acquired a minority (30%) stake in the company and made plans to position BodyArmor as a premium offering over Powerade.

Coca-Cola is taking control over BodyArmor

Now, according to the WSJ, The Coca Cola Company, has decided to buy the remaining 70% for $5.6 billion, so the entire company was valued at $8 billion.

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Image Credit: Home Made Body Armor – YouTube

Is Body Armor gluten free?

All that super nutrition and super hydration, and deliciously refreshing too. These beverages are perfect for on-the-go, while working out or any time of day! Body Armor is all natural, gluten free, kosher, no preservatives, and has no artificial colors or flavors.

Does Body Armor have electrolytes?

For starters, this delicious beverage has over twice the amount of electrolytes than the leading sports drink. Body Armor also contains 100% of your daily Vitamins A, C and E, and is packed full of healthy antioxidants. All that super nutrition and super hydration, and deliciously refreshing too.

How much did Kobe Bryant invest in BodyArmor?

Kobe Bryant invested 10 percent in BodyArmor in March 2014. On Aug. 14, 2018, Coca-Cola purchased a minority share in the company. The former Los Angeles Lakers player’s $6 million investment in BodyArmor is now worth about $200 million.

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Image Credit: What You Should Look For in Body Armor – The Prepper Journal

Who owns the Gatorade market?

Gatorade, which is owned by Coca-Cola’s competitor PepsiCo, was the market leader in U.S. sports drinks in 2016, with Gatorade Perform sales that represented a 52.8 percent …

What is body armor?

BODYARMOR is a premium sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. Created in 2011 by Mike Repole, BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources.

How many calories are in a body armor lyte?

In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but has only 20 calories and 2 grams of sugar per bottle; and BODYARMOR SportWater, a premium sport water created for those with an active lifestyle with a performance pH 9+ and electrolytes for sport.

Overview

Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink and fully-owned subsidiary of The Coca-Cola Company based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryantpurchased a large stake in the compa…

Flavors and variations

• Berry Lemonade
• Blackout Berry
• Blue Raspberry
• Fruit Punch
• Gold Berry

Product ingredients

The ingredients include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Maltodextrin, Pure Carrot Juice Concentrate (color), Dipotassium Phosphate (electrolyte), Green Tea Catechins, and natural flavors.

Partnerships

Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck, Mike Trout, Rob Gronkowski, Klay Thompson, Skylar Diggins, Sydney Leroux and Ryan Blaney. In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim. As part of their deal with Blaney, BodyArmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.

Legal issues

In 2012, Baltimore’s Under Armour Inc.settled its trademark infringement lawsuit against California-based Body Armor Nutrition LLC. The suit claimed that Body Armor used variations of Under Armour’s name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor’s name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour’s trade…

External links

• Official website

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