
Is body armor publicly traded?
Nov 01, 2021 · Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date. The beverage giant bought a 15% …
Does Coke own body armor?
Nov 01, 2021 · Who owns BodyArmor? In 2018, The Coca Cola Company acquired a minority (30%) stake in the company and made plans to position BodyArmor as a premium offering over Powerade. Except Coca-Cola, there are other big shareholders as well, for example, in March 2013, Kobe Bryant acquired a stake in the BodyArmor, and Keurig Dr Pepper also has a 12.5% …
Who manufacturers body armor?
It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the Board of Directors and becoming the third largest shareholder. Body Armor super drink provides superior nutrition, superior …
Who is the founder of body armor?
Apr 17, 2020 · Also question is, is body armor owned by Coke? Bodyarmor SuperDrink (stylized as BODYARMOR ) is an American independently owned sports drink based in Queens, New York. In the summer of 2018, The Coca – Cola Company purchased a minority stake in the company to position BodyArmor as a premium sports drink above its own Powerade brand.

Does Kobe still own BodyArmor?
Who is BodyArmor owned by?
How much did Kobe Bryant make from BodyArmor?
Does Gatorade own BodyArmor?
What does the Coca-Cola company own?
Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest, Ayataka, and BodyArmor.
Is BodyArmor a private company?
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Bodyarmor SuperDrink.
Industry | Beverage manufacturing |
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Founders | Lance Collins and Mike Repole |
Headquarters | Queens, New York , U.S. |
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Does BodyArmor have stock?

Who owns Bodyarmor Superdrink?
Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink and partially-owned subsidiary of The Coca-Cola Company based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater.
Is BodyArmor a Coca Cola brand?
Later in 2018 with Coca-Cola’s minority stake taken in the company, BodyArmor became the official sports drink brand for the NCAA ‘s national championship tournaments, including the men’s and women’s basketball tournaments starting in 2019.
What is the Under Armour lawsuit?
The suit claimed that Body Armor used variations of Under Armour’s name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor’s name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour’s trademarks.

Is BodyArmor a sponsor of Team Penske?
As part of their deal with Blaney, BodyArmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series . In 2018, BodyArmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the “Knockout Punch” flavor.
Who owns BodyArmor?
In 2018, The Coca Cola Company acquired a minority (30%) stake in the company and made plans to position BodyArmor as a premium offering over Powerade.
Coca-Cola is taking control over BodyArmor
Now, according to the WSJ, The Coca Cola Company, has decided to buy the remaining 70% for $5.6 billion, so the entire company was valued at $8 billion.

Is Body Armor gluten free?
All that super nutrition and super hydration, and deliciously refreshing too. These beverages are perfect for on-the-go, while working out or any time of day! Body Armor is all natural, gluten free, kosher, no preservatives, and has no artificial colors or flavors.
Does Body Armor have electrolytes?
For starters, this delicious beverage has over twice the amount of electrolytes than the leading sports drink. Body Armor also contains 100% of your daily Vitamins A, C and E, and is packed full of healthy antioxidants. All that super nutrition and super hydration, and deliciously refreshing too.
How much did Kobe Bryant invest in BodyArmor?
Kobe Bryant invested 10 percent in BodyArmor in March 2014. On Aug. 14, 2018, Coca-Cola purchased a minority share in the company. The former Los Angeles Lakers player’s $6 million investment in BodyArmor is now worth about $200 million.
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Who owns the Gatorade market?
Gatorade, which is owned by Coca-Cola’s competitor PepsiCo, was the market leader in U.S. sports drinks in 2016, with Gatorade Perform sales that represented a 52.8 percent …
What is body armor?
BODYARMOR is a premium sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. Created in 2011 by Mike Repole, BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources.
How many calories are in a body armor lyte?
In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but has only 20 calories and 2 grams of sugar per bottle; and BODYARMOR SportWater, a premium sport water created for those with an active lifestyle with a performance pH 9+ and electrolytes for sport.
Overview
Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink and fully-owned subsidiary of The Coca-Cola Company based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryantpurchased a large stake in the compa…
Flavors and variations
• Berry Lemonade
• Blackout Berry
• Blue Raspberry
• Fruit Punch
• Gold Berry
Product ingredients
The ingredients include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Maltodextrin, Pure Carrot Juice Concentrate (color), Dipotassium Phosphate (electrolyte), Green Tea Catechins, and natural flavors.
Partnerships
Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck, Mike Trout, Rob Gronkowski, Klay Thompson, Skylar Diggins, Sydney Leroux and Ryan Blaney. In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim. As part of their deal with Blaney, BodyArmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.
Legal issues
In 2012, Baltimore’s Under Armour Inc.settled its trademark infringement lawsuit against California-based Body Armor Nutrition LLC. The suit claimed that Body Armor used variations of Under Armour’s name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor’s name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour’s trade…
External links
• Official website